What Makes a Logo Great

There are many factors to consider when designing a logo. Everything from color and shape to where and how it will be used. Here are a few good questions to ask yourself — or your designer. Is It Yours? A company’s logo should stand out from the competition. One...

Flat Is the New Black

I’ve had a longstanding appreciation for minimalism in web design. The end user can easily understand the message, the interface feels clean, and the content gets room to breathe. Flat design takes these principles and runs with them — and it’s become...

Print Design vs. Web Design

Designs are all around us. We see them every day — from basic road signs to fanciful apps on our phones. All designs are the same, right? What difference does a computer, tablet, or phone screen make? In reality, the difference is more noticeable than you might think....

Perspective — Which Do You See?

A while back, while browsing Pinterest, I discovered what appeared to be a dark chocolate layer cake topped with chocolate donut holes. Excited to make this gourmet creation for my son’s birthday, I spent two hours baking and decorating it. When my daughter...