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Design
insights.

Thoughts on web design, branding, print, and the craft of visual communication — from 27 years in the business.

What Makes a Logo Great

There are many factors to consider when designing a logo. Here are a few good questions to ask yourself.

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Flat Is the New Black

Minimalism in web design has been gaining ground for years. Here's why flat design works.

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Print Design vs. Web Design

Designs are all around us. From basic road signs to fanciful apps — all designs are the same, right? Not quite.

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The Importance of Spacing in Print and Web Design

Spacing is a key element in graphic design. A big blob of body copy can be dull to read and visually unappealing.

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Perspective — Which Do You See?

Everyone sees things differently, and we should apply that lesson to design.

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Cut the Clickbait

Everyone has seen them. They lurk on every website, on every browser, and have the most ridiculous titles.

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Why Should You Hire a Professional Designer?

There are plenty of free resources online that let you design your own logo or website. So why hire a professional?

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Putting the Communication Back Into Communication Graphics

Communication graphics combines verbal and visual expression to convey universal ideas and messages.

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The Process of Designing a Logo

You are exposed to hundreds upon thousands of logos every single day.

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Password Security

Creating a secure password is vital to protecting private and important information online.

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