You are exposed to hundreds upon thousands of logos every single day. Each one serves as the visual identity for a service or product. If the name were taken away from well-known products, you would still be able to identify them without words — Apple is a perfect example of iconic branding.
For any business, regardless of size, a quality logo is crucial to establishing identity. Traditional media does not translate all that well to a digitally usable vector logo, which is why the design process matters so much.
1. Know Your Subject
This research phase involves understanding the business, identifying relevant themes, and analyzing what the competition is doing. The more you know about the brand, the stronger the concept.
2. Begin Concept Art
After research, brainstorm initial ideas on paper as rough drafts before moving into digital development. Don’t skip this step — paper is fast, cheap, and freeing.
3. Digitalize, Without Color
Convert the most promising concepts into vector format while keeping them black and white. The rule is simple: if your logo looks good in black and white, it will also look good in color.
4. Finalize and Add Color
Reduce your concepts to approximately three options, make final adjustments, and incorporate the company’s official colors. Professional logo design produces scalable, high-resolution results suitable for applications ranging from small business cards to large billboards.
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